Using Twitter for your Web3 business may seem straightforward but it can be tricky if you aren't familiar with how things operate. This post will help you with any questions you may have about using Twitter for your Web3 services!
When it comes to building a Web3 community you'll need to be on Twitter in order to catch the attention of people who have never heard of you. Sure, you could use Facebook, Instagram, or even Pinterest but you won't have nearly the same success you would if you invest your time into Twitter.
The Web3 community is comprised of a lot of different age ranges but most of them are under 30 years of age, and that means they will likely be on Twitter. You may not like Twitter, you may not know how to use Twitter, but that doesn't mean you can't learn to like it and begin building your community!
Over the last 6 months, we've been testing Twitter, Facebook, and Instagram to see which social platform is the best for pulling in new followers. We already knew that Twitter was going to win, but we didn't think it was going to be the landslide that it was.
For each post we put on Twitter we would see around 10-15 engagements in the beginning. This number fluctuated based on the tags we used, what the image was, and what information we were publishing. Now, if you totaled up the engagement from Twitter and Instagram for the exact same posts, you'd get around 10% of the results we saw from Twitter (and that's me being generous lol).
The moral of the story, stick with Twitter if you're building a Web3 community!
Now then, let's get into the nuts and bolts!
This section will go over the basic little things that you may or may not know already, but we're going to cover them anyway just in case someone doesn't understand it fully.
This is the name of your account, your @name, and it should represent your business and website as best it possibly can. We use @frensplace because our website is frens.place and it just made sense. We also used this across all of the other social networks, even the ones we don't really post to, just to be sure we can lock in our names so no one else could use it against us.
You'll want to be as descriptive as possible within 160 characters. You don't have to add your name here, because it's already linked to your account, so briefly talk about what you do and that's should be sufficient.
If you happen to have enough room to add a discord link, do it! This will help you a lot in the long run and you won't have to use your "Website" slot in the settings section for your Discord invite link.
This is pretty straight forward and all you'll need to do is add your website's URL. Don't have a website? Add your Discord invite link! If you were able to add your Discord invite link to your description, and your URL to the website section, you're already winning ;)
Some people may think "All I have to do is post randomly and I'll be fine!" but that's not the case anymore. With the advancement of Web3, and most of your potential community on Twitter, you'll need to be much more active in order to achieve success!
The scheduler that we use, the one I (Tommy) have been using for years, is Hootsuite. I like this one because it's well established, Twitter already trusts it linking to your account/profile, and they have something called "Best time to publish" which helps you understand when people are engaging with your content.
The price of HootSuite might scare you off since it's $75 per month, but there's a 30-day free trial, so if you don't like it then you can simply cancel and they won't care.
This is another popular social scheduler, like Hootsuite, and is liked by a lot of people. It can do all your scheduling and allow you to see stats of what is working and when you should be posting. Another thing that people really like about it is that the price is roughly 50% cheaper than Hootsuite!
When you're running a Web3 company or business, you'll need to be active, so be sure to schedule at least 1 post per day and keep up with the responses. This isn't difficult to do if you're using something like Hootsuite or Socialpilot ;)
You can do this by putting your Discord invite link in a tweet or link directly to your Instagram, Pinterest, Link.tree, etc. and allow people to find you somewhere else that is not Twitter.
Another thing that you should be doing is linking to your most recent blog posts and giving people a way to find them much quicker than hoping if they go to your website and read it.
I'm pretty sure that Web3 runs on memes, so be sure to post them! Ok, seriously though, don't be afraid of memes if you're publishing content to Twitter for your Web3 business, collection, DAO, etc.
One easy tactic to boost your followers is to cherry-pick your competitor's followers or find people based on hashtags you search within Twitter. People have been doing this for years and there are some limitations so be sure to keep reading.
Twitter won't blatantly tell you these limits, so you'll need to search for them, and even if you stay within them you might get in trouble for some odd reason.
Now, Twitter says that they don't limit the number of accounts you can follow, but they sort of do, and that's because you can't follow more than 5,000 accounts if you have less than 5,000 followers. Once you get close to 5,000 followers, your account will be "promoted" and you can then follow up to 10,000 profiles. You won't be able to pass that 10k limit until you are close to 10k followers. This happens as you hit certain follow limits in order to prevent someone, or a bot, from following millions of people in a short amount of time.
Normal accounts, which you likely have, can follow up to 400 profiles each day, and Verified accounts can follow up to 1,000 profiles each day. Now, this isn't a standard 12am to 11:59pm type of deal like you would think. This is a rolling 24-hour period and that means if you hit it hard right now and follow 400 profiles, you'll have to wait 24 hours from right now before you can follow more people.
When you're getting close to 5,000 profiles followed you'll want to start unfollowing some accounts. This takes a little bit of a manual process because you'll want to go to "following" and scroll allllll the way to the bottom of your list. You'll then start to unfollow people until you come close to your unfollow limits. Now, Twitter won't tell you this, but you can unfollow around 10% of the total amount of people you're following. This means if you're capped at 5,000 following, you can unfollow around 500 people, but I wouldn't go above 350 just to be safe.
The only downside to following and unfollowing people like this is if you follow 400 people today and then unfollow 350, you'll get in trouble with Twitter because they'll think it's unnatural and label you as a bot. Your account will get temporarily limited and you'll need to let it cool off for a few days. This is why I suggest you follow 350-400 people per day until you hit 5,000 following, and then start to go through your "following" section a couple of days later. Unfollow up to 350 accounts per day and get that number down as far as possible without following any new accounts. I like to keep following those people/accounts that followed us back, but that's up to you!
I can't stress this enough! If you're a community manager, or you're running your own Twitter account for your own business, be safe or be sorry! We don't know how many chances you'll get before your Twitter account is permanently limited (this is how they say you're banned) and you will lose all the work you've already done.
So, follow 400 accounts per day and don't unfollow anyone until a few days after you hit that 5,000 following number.
You'll want to spread your following across 5-10 hours in the day. Following 400 accounts in 20 minutes seems suspicious and will likely get your account limited for a few days.
What I like to do is follow 100 people/accounts in the morning, follow 100 after lunch, follow 100 in the afternoon, and follow 100 at night. This gets me to 400 pretty easily and I'm not sitting at my computer for hours trying to find the right accounts to follow. Trust me, you can get burnt out if you're following 400 accounts/profiles in one sitting!
If you're trying to build a community on Twitter, you'll need to engage with them, and how you engage is up to you. This isn't a difficult thing to do, just be yourself, and it should go just fine!
Don't force your responses but don't respond with "k" if someone is saying something. You'll want to give someone at least a one-sentence response if you can. I'm guilty of responding with a few emojis, and that's ok from time to time, but you'll want to really engage when possible.
One way that is acceptable now is to respond with a meme or gif since the Web3 community is very understanding of them!
